Malcolm Gladwell, the author of The Tipping Point, in his article "The Science of Shopping" shows how much thought and planning is put into getting a consumer to buy.
Have you ever wondered why the typical supermarket often puts the meat counter, dairy products, and fresh produce against the edges of the store, and away from the middle? Or why some stores have the products you want most located in the back of the store? Gladwell sheds some light on these questions and more. To read the entire article, click through to Gladwell.com.
