Rocketboom is a three minute daily videoblog based in New York City. Instead of costing millions of dollars to produce, Rocketboom is created with a consumer-level video camera, a laptop, two lights and a map with no additional overhead or costs. Also, Rocketboom is distributed online, all around the world and on demand, and thus has a much larger potential audience than any TV broadcast. They spend $0 on promotion, relying entirely on word-of-mouth, and close to $0 on distribution because bandwidth costs and space are so inexpensive.
Details on the software they use to create RocketBoom is located at the following URL address: http://www.rocketboom.com/extra/video_tools/
Link: Rocketboom.